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AvatarFleet Team

About AvatarFleet

AvatarFleet is only platform of integrated tools and service to get you to achieve 100% DQ compliance and reduce your all-in cost per hire by 50%.

Why We Exist

AvatarFleet exists to help honest, hard-working transportation companies elevate their recruiting, compliance, and safety from good to great.

How We Solve Our Customers' Problems:

We are the only platform offering integrated tools and services to achieve 100% DQ compliance and reduce your all-in cost per hire by 50%.

What We Do:

Avatar provides motor carriers an all-in-one platform to fill empty seats, pass every audit and bring drivers home safely. DriverHub is a driver recruiting, compliance and training software that converts leads, onboards drivers and automates repetitive Compliance and Safety tasks.

Our Professional Services give you access to experts to help with driver marketing, recruiting, compliance and safety.

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DriverHub is a driver recruiting and compliance software that converts leads, manages candidates and automates repetitive Recruiting, Compliance and Safety tasks. It features: 

  • Integrations with best-in-class providers for background checks, telematics, TMS, vehicle maintenance and HRIS/payroll.
  • AvatarAssistant, a powerful automation and artificial intelligence tool.

Avatar-Training-Marketplace

Avatar‘sTraining Marketplace centralizes a motor carrier’s training content, including: 

  • Third-Party Content: Access a wide variety of training content from third-party providers, such as LLLC and Driver Education Network.
  • Custom Content: Upload your internal training documents and videos and track employee participation.

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Avatar’s Professional Services allow Safety Directors to scale up driver recruiting, compliance and training quickly. We can be a constant extension of your team — or turn us up when it’s busy and turn us down when it’s slow.

Recruiting

One-Time Engagements

  • Purple Cow Creative: You have a great culture, you just help telling your story. Avatar helps you identify your employer brand positioning in the marketplace. You get a Purple Cow pitch that turns heads delivered in a careers site and digital ad upgrades packed full of driver testimonials. provides deliverables you can use to update your online presence. 
  • Website Creation: An online facelift to show off your culture so candidates know why you’re a great company to work for and customers will know why they should choose you.If you need a modern, functional website, Avatar can help.
  • Online Presence Optimizer: Show up in the right search terms when candidates are looking for the best companies to drive for.

Ongoing Services

  • Driver Marketing Agency: Avatar serves as your fractional marketing team with two goals: fill your empty seats and reduce your cost per hire.
  • Driver Recruiting Services: More leads than you can handle? Avatar becomes part of your recruiting team: answering phones, qualifying drivers and more.

Compliance

One-Time Engagements:

  • DQF Scan: Avatar provides manpower to digitize your paper files.

  • DQF Upload: Avatar uploads your digitized files or migrate from your existing software provider to DriverHub.

  • DQF Audit: Avatar reviews your files per FMCSA regulations and identifies any corrective action to take.

Ongoing Services:

  • DQF Audit: You do the work, Avatar reviews it regularly for compliance.
  • DQF Management: Avatar executes tasks as an extension of your compliance team. 

Training

One-Time Engagement:

LLLC Instructor & Driver Certification: A defensive driving “train the trainer” program.

History

AvatarFleet was started by CEO, Mark G. Gardner. Gardner dedicated his life to making the world a safer place after being forced, by a hit-and-run driver, head-on into the path of a 26,000 pound Peterbilt tri-axle dump truck on April 4th at 4:04pm – he hates the number four.

Gardner started in the trucking industry in 1974 as a dock supervisor in Cleveland. He quickly worked his way to become the Vice President of Safety and Risk for Ryder P*I*E. After deregulation, he joined Progressive Casualty Insurance Company and in a three year time frame was the Director, National Accounts, Director, Research & Development, Director, Safety Services and Director, Public Safety Services. During this time he created the National Share To Road With Trucks Campaign, which endures to this day. He designed dozens of integrated risk mitigation tools and helped implement them at more than 200 truck, bus and limo companies. For the past 25 years, Gardner has been a serial entrepreneur starting five companies dedicated to safety. AvatarFleet is his latest spin off and favorite child. We started January 1, 2015, on a mission to keep your trucks full of safe drivers.