AvatarFleet | Transportation News

3 Things Safety Directors Should Know About AvatarFleet

Written by Scott Rea | June 4, 2024

As a Safety Director, you spend a lot of your day as the Chief Firefighter. You have to grow the fleet, reduce accidents and remain DOT compliant, among many other tasks. It’s why you get up at 5 a.m. to get some work done before the daily firefighting begins.

You shouldn’t have to spend that time logging into seven different systems to track down all the information you need to accomplish your to-do list. You need driver recruiting, safety and compliance details all in one system, so you can focus on growing your fleet while staying legal and safe.

But choosing between the transportation industry’s many offerings can be overwhelming. It may seem like all the vendors offer the same thing. We can’t always answer what the others are up to but we can answer what we stand for to help you make the right decision. We’re a true partner, not just another software vendor. Our Client Success team and Managed Services teams are extensions of your own departments.

Here are three things safety directors should know about AvatarFleet.

1. AvatarFleet Reduces Your Cost Per Hire by Providing Better Quality Leads

You don’t just want more driver applicants — you want more quality driver applicants. You need less leads and more hires for a lower Cost Per Hire.

By avoiding unqualified applicants, you keep your recruiting headcount low so you do more with less. This approach also ensures you don't waste money on ineffective recruitment advertising.

AvatarFleet customers reduce their cost per hire by 50% using the quality over quantity method. How? AvatarFleet attracts A players several ways:

  1. Find Your Purple Cow: If you don’t stand out, you won’t win out. Poor quality ads equal ineffective, inconsistent and underperforming recruiting. You must make your driver marketing message unique and specific to your desired driver by broadcasting your unique pitch.
  2. Make It Easy For The Driver To Apply: A custom landing page makes it so non-tech-savvy drivers can apply in seconds. This mobile application, like AvatarFleet’s Candidate Landing Page, attracts the right fit drivers, populates your open positions and highlights your company culture.
  3. The Data is Your Data: Unlike other driver recruiting software vendors, we don’t push out applicants’ information to other carriers. We also don’t sell driver applications to your competitors. The people who apply to your company through AvatarFleet know something about you and want to work for you because they've seen your secret sauce: your culture.. The result is fewer but better driver leads, and a better return on your investment in driver recruiting software.

2. With AvatarFleet, Your Driver Qualification Files Will Always Be Compliant, Giving You Peace of Mind

What’s the ROI for having 100% compliant DQFs? You might be saying to yourself “priceless,” like the old Mastercard commercial. Actually, it’s the cost of a good driver compliance software. With AvatarFleet’s DOT compliance software, you’ll have peace of mind, knowing you’re in good shape when auditors or plaintiff's attorneys come knocking.


Although audits are uncommon, you only have seven days to get ready when they happen. So why scramble, sweat profusely and lose a week searching through your Outlook inbox, manilla folders and multiple systems when you can just click a few buttons? That week is not the time to discover you’re missing a few records.

Knowing you’re fully compliant also gives you protection against the threat from plaintiff’s attorneys. If one of your trucks has been in an accident, whether you’re at fault or not, there’s a good chance you’ll be hearing from one. You can rest easy and avoid lawsuits by having compliant DQFs and training records at your fingertips.

3. AvatarFleet Provides Unmatched Customization and Is a Responsive Business Partner

Like any software, AvatarFleet only performs well if you’re using it correctly. That’s why we match all AvatarFleet customers with a dedicated Client Success Manager based in the U.S. to ensure you’re setting up the system properly from the get-go and customizing the software to suit your company’s needs.

The ability to customize AvatarFleet is key. For instance, when it comes to the hiring workflow, you don’t have to require the full application up front. Based on your driver needs, you could move the full app to the back of your process and only require enough information to conduct a phone screening and run an MVR upfront. It’s up to you, and you can alter your workflows based on the market. Other vendors don’t offer these flexible options.

AvatarFleet works the way your company likes to work and prioritizes responsiveness. Our average time to resolution for customer support requests is less than 48 hours.


Compare that with some competitors who may not even respond for two days. Our customer service team members understand transportation recruiting, compliance and safety, and they’re positioned to serve as an extension of your team and set you up for success. In fact, 80% of AvatarFleet’s Client Success team has worked at a transportation company.

Want to learn more? Don't hesitate to book your Driver Diagnosis Discussion today.