4 Reasons To Use Call Recording For Driver Marketing & Recruiting

How would you like to have a secret weapon for developing your driver marketing and recruiting program? We have one for you: call recording. 

Call recording is exactly what it sounds like. Motor carriers set up a dedicated phone line to record phone calls, which they can listen to and analyze on the backend. There are many tools you can use for call recording, ranging from something simple like your iPhone or Zoom account to a variety of third-party web-based phone applications. 

Any time a driver calls in, simply hit record or better yet — set it up for automatic recording — and before you know it you’ll have an archive of call data you can use to improve driver recruiting, ensure compliance, enhance marketing and refine the candidate experience. 

Let’s dive into each of those areas. 

Regulatory Alert: Call recording regulations vary by state. As a blanket legal precaution it’s important to notify everyone on the call as early as possible that the call is being recorded for quality assurance.

Improve Driver Recruiting 

As a recruiter, it’s super convenient to have call recordings and transcripts on hand so you can review conversations to evaluate driver qualifications or refer to them for fact-checking purposes.

When you talk to multiple candidates in a row, you may not be able to rely on your memory for who said what, or maybe the driver was talking to you on a spotty Bluetooth headset, and it’s hard to make out what he said in the first place. You need a recording and a transcript to reference.

Beyond that, it’s helpful to record calls for recruiter training purposes. You can identify several what-to-do and what-not-to-do scenarios to play for new recruiters who join your team, or use recordings to create best practices and overall consistency in your team’s communication.  

Ensure Compliance

Having a call recording repository also is a good idea for legal protection. Recordings can serve as an important reference in the event of a dispute with an employee or prospect, potentially protecting the company against misrepresentation or discrimination claims. 

Enhance Marketing

One of the most common ways to use call recording is to identify frequently asked questions so you can address them upfront. If every driver is asking about the job location, you can easily adjust your ads and job description to provide that detail upfront, which weeds out unqualified candidates and saves everyone time and trouble.

To take it a step further, your marketing team can use call recording data to recognize common themes for building out content marketing topics that are helpful to drivers and use them to develop blog posts, social media and more.

Longer calls, around the seven-minute length, are typically chock-full of themes for content marketing. 

Refine the Candidate Experience

Another great way to leverage call recording data is to use it to develop your all-important driver recruiting call script, as well as analyzing common questions drivers have, key pain points and trends to account for when developing your Purple Cow messaging. Doing so will lead to better-fit candidates in the long term and an overall better experience for your applicants. 

Personalization plays a role here, as well. Recruiters can review recordings or transcripts for details that may have come up on the call that they can reference in follow-up discussions to demonstrate a personal touch and attention to detail. 

As you can see, there are a lot of good reasons to implement call recording in your recruiting department. It’s a fairly easy way to leverage technology and automation to improve candidate quality and ultimately serve drivers better.